How We Make Money

The money comes from the contractor

Eastern Oak Roofing LLC pays Charlotte Roofing Quote an advertising fee for the introduction when a homeowner asks to be contacted through this site. That is the revenue. There is no second revenue stream hiding behind it. We do not run display ads, we do not sell your information to data brokers, and we do not have an affiliate deal with a shingle manufacturer or a lender.

The fee is a flat amount per introduction, agreed in advance in a written contract. It is not a percentage of your project, it is not a commission on the sale, and it does not scale with the size of your roof.

You pay nothing

Not for the estimator, not for the cost guides, not for the introduction. There is no fee, no membership, no unlock, no deposit, and no upsell at the end of this. We will never ask you for a card, and if anything on this site ever asks you for payment information, it is not us and you should tell us about it.

The fee does not change your price

Two things are true here and we would rather state both than only the flattering one.

The first: the contractor sets their own prices. We have no seat at that table, no markup, no ability to add anything to their invoice, and no visibility into what they end up charging you. Nothing about your quote is different because you arrived through this site rather than a yard sign.

The second: advertising is an overhead cost for every contractor on earth, and overhead sits inside everybody's prices. A roofing company that spends money on trucks, insurance, a yard, and marketing is charging you for all of it in aggregate, and that has been true of every estimate you have ever received from anyone. What we can tell you specifically is that there is no per job surcharge attached to this referral, and that a homeowner who found the same contractor by driving past a yard sign is being quoted from the same sheet you are.

We get paid whether or not you hire anyone

This is the part with the most useful information in it. Our fee is earned at the introduction. Once a valid request reaches the contractor and they reach out, we have been paid. Whether you sign, whether you get a second opinion, whether you decide the roof has four more years in it and do nothing at all, our end of it is finished.

The good side of that arrangement is real: we have no financial reason to pressure you, to inflate the urgency, or to steer you toward a larger job. The awkward side is also real, and here it is.

What our bias actually is, and what to watch for

Every business has an incentive shape. Ours is volume of form submissions. We are rewarded when more people fill in the contact fields, and we are not rewarded for whether that turned out to be a good decision for you. Being paid at the introduction removes the pressure to close you, and it replaces it with a pressure to get you to submit. That is a real bias and pretending otherwise would be the exact behavior this page is supposed to make impossible.

So here is what to hold us to, and it applies to any site like this one, not just ours.

• Watch for a cost range that is suspiciously narrow. Roofing prices are genuinely spread out. A tool that tells you your roof costs $11,412 is performing confidence it has not earned. Ours gives a wide band on purpose and shows the sources it came from.
• Watch for manufactured urgency. Storm season countdowns, "prices increase next month", limited slots. Nothing on a cost research site should be trying to make you hurry.
• Watch for a site that implies a bidding war it cannot deliver. Plenty of sites suggest you will be shopped across a field of companies while quietly routing every request to one paying advertiser. We send yours to one company, we say so before you submit, and we name it.
• Watch for vetting language that is doing no work. "Rigorously screened network" usually means somebody paid an invoice. Our standard is published in full with instructions for checking it yourself, and if a claim on it is not something you can independently verify, treat it as marketing.
• Watch for a site that reviews itself. We do not display a star rating for this site, because we do not have one. The rating you see on this site belongs to the contractor, is attributed to them, and is linked to the source with the date we checked it.
• Notice what "the only vendor we accept" does and does not mean. It means one company currently clears the standard we publish. It is not a ranking of Charlotte roofing companies, we have not surveyed the market, and nobody bought a top spot, because there is no list to be at the top of. There are good Charlotte roofers who have never heard of us.